New Borders Prototype is a Digital Experience
Posted by jroxx on March 27, 2008
Instoremarketing.org ran a story this morning about how Borders Books & Music last month unveiled a new concept store highlighted by a multitude of digital experiences. The first store to feature the prototype opened on Feb. 22 in Borders’ hometown of Ann Arbor, MI. The company plans to open 13 more in 2008, including a Las Vegas unit debuting in April and seven others in May.
The digital center has usurped a majority of the former music department, carrying a downsized inventory of product and a large amount of technological services. (Borders alluded to the change in its year-end financial release, reporting a decline in music sales and a plan to “reallocate floor space” accordingly.)
One of the neat features of the new stores is:
Borders Digital Music, which enables shoppers to burn CDs and download music to digital music players from the chain’s music library.
I think Border’s may be onto a new business model, one that Tower Records sadly did not have the foresight to develop.
